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Blog 5 Ways to Maximize Direct Mail for Nonprofits Published May 9, 2024 If you’re a nonprofit, you know how critical direct mail is to your fundraising. In fact, according to MobileCause, donors are three times more likely to give online in response to a direct mail appeal than an email. Here are five tips to maximize your […] Posted in Uncategorized || Comments Off on 5 Ways to Maximize Direct Mail for NonprofitsFor True Personalization, Look Beyond Demographics Published April 18, 2024 As marketers, we have more data at our fingertips than ever. Data is all around us, from in-house customer information to third-party demographic and behavioral data. However, having more data doesn’t, by itself, generate success. You can personalize your direct mail and email with people’s […] Posted in Uncategorized || Comments Off on For True Personalization, Look Beyond DemographicsWant More B2B Accounts? Try This! Published April 4, 2024 Succeeding in Business-to-Business (B2B) sales requires a nuanced understanding of the complex decision-making processes within organizations. Unlike B2C transactions, B2B sales often involve multiple decision-makers with unique needs and priorities. Navigating this landscape requires persistence, insight, and data-driven communications. Let’s look at three musts” for […] Posted in Uncategorized |Tags: data driven marketing strategies , direct mail , direct mail design , direct mail strategy , direct mailers , direct marketing , marketing , marketing communications , personalized marketing , usps | Comments Off on Want More B2B Accounts? Try This!4 Reasons Your Customers Might Be Defecting Published March 26, 2024 Your existing customers are your most profitable customers. They buy more frequently, and they spend more when they do. But are you paying sufficient attention to them? Could you be losing customers without knowing it? Understanding why customers defect to competitors is the first step […] Posted in Uncategorized |Tags: data driven marketing strategies , direct mail , direct mail design , direct mail strategy , direct mailers , direct marketing , marketing , marketing communications , personalized marketing , usps | Comments Off on 4 Reasons Your Customers Might Be Defecting3 Lessons on Growth During Uncertain Times Published March 12, 2024 When economic times are uncertain, different businesses take different strategies. Some tighten the belt, hunker down, and wait for things to improve. Others see opportunities. When their competitors pull back, they invest so they are way ahead when times get better. This strategy sounds good, but […] Posted in Uncategorized |Tags: data driven marketing strategies , direct mail , direct mail design , direct mail strategy , direct mailers , direct marketing , marketing , marketing communications , personalized marketing , usps | Comments Off on 3 Lessons on Growth During Uncertain TimesGot Brand Identity? You Can! (Here’s How) Published February 29, 2024 Do brands have identities? Sure they do! Think about some companies most associated with a strong brand identity: Starbucks, Nike, Apple, and Coca-Cola. When you think about these brands, you think about more than products. Whether it’s excellence and determination or the warm feeling of […] Posted in Uncategorized |Tags: data driven marketing strategies , direct mail , direct mail design , direct mail strategy , direct mailers , direct marketing , marketing , marketing communications , personalized marketing , usps | Comments Off on Got Brand Identity? You Can! (Here’s How)Bridging the Digital Divide: The Vital Role of Print in Reaching Everyone Published February 20, 2024 In today’s digitally driven world, it’s easy to assume that everyone is connected, but the reality is quite different. Millions of Americans still lack access to high-speed Internet—42 million Americans, to be exact. (The FCC defines high-speed” as download speeds of at least 25 Mbps […] Posted in Uncategorized |Tags: data driven marketing strategies , direct mail , direct mail design , direct mail strategy , direct mailers , direct marketing , marketing , marketing communications , personalized marketing , usps | Comments Off on Bridging the Digital Divide: The Vital Role of Print in Reaching EveryoneData-Driven Marketing: The Key to Achieving Business Success Published February 8, 2024 In today’s marketing landscape, the importance of data-driven marketing cannot be overstated. Gone are the days of relying solely on intuition and guesswork to make marketing decisions. Instead, successful businesses harness data’s power to drive their marketing strategies and achieve remarkable results. What are some […] Posted in Uncategorized |Tags: data driven marketing strategies , direct mail , direct mail design , direct mail strategy , direct mailers , direct marketing , marketing , marketing communications , personalized marketing , usps | Comments Off on Data-Driven Marketing: The Key to Achieving Business SuccessFive Elements That Make Print Shine Published January 30, 2024 In the ever-evolving marketing world, getting caught up in the digital buzz is easy. However, there’s a timeless charm to a well-executed print campaign that captures attention and makes a lasting impression. Print has unique qualities that can elevate your direct mail efforts. Let’s look […] Posted in Uncategorized |Tags: data driven marketing strategies , direct mail , direct mail design , direct mail strategy , direct mailers , direct marketing , marketing , marketing communications , personalized marketing , usps | Comments Off on Five Elements That Make Print ShineFive Steps to Crafting Effective Marketing Copy Published January 4, 2024 Marketing copy is the heart and soul of your advertising efforts. It connects your product or service with your audience, compelling them to take action. Let’s break down five essential steps to writing effective marketing copy. 1. Be Imaginative: The Power of Creativity Imagination is your secret […] Posted in Uncategorized |Tags: advertising , data driven marketing strategies , direct mail , direct mail design , direct mail strategy , direct mailers , direct marketing , marketing , marketing communications , marketing copy , marketing copywriting , personalized marketing , usps | Comments Off on Five Steps to Crafting Effective Marketing CopyOlder posts Contact Us Blog Who We Are Leadership Our Culture Our History Community Involvement Environmental Awareness Policy Privacy Policy Careers What We Do Direct Mail Program Management Data Management Commercial Printing Why We Rock Experience Franklin Experience Quality Experience Security News Press Releases Media Info Franklin Fact Sheet Who We Help Our Clients Our Solutions Franklin Fast Case Studies Resource Library Graphic File Preparation Guidelines Data File Preparation Guidelines Client Portal Instructions more resources... 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